Health-adjacent products are easy to oversell. Flow State uses a simple rule: the strength of the wording must not exceed the strength of the evidence or the product’s lawful intended purpose.
Our claim ladder
- Feature: what the product is made from, its dimensions and how it adjusts.
- Function: what it physically does, such as creating an incline or filling space behind the lower back.
- Comfort outcome: a cautious statement that some users may find a position more comfortable.
- Therapeutic claim: a claim about preventing, diagnosing or treating a condition. This requires a lawful regulatory basis and appropriate evidence.
Australian checks
The ACCC requires product information, images, benefits and performance claims to be accurate and based on reasonable grounds. If a product is a therapeutic good, the TGA Advertising Code can add requirements including consistency with the ARTG entry, substantiation, balanced information and mandatory statements.
What a study can and cannot prove
Category-level evidence does not automatically prove that a particular pillow, cushion or blender has the same outcome. We identify the study population, intervention, comparison, follow-up and limitations. We do not turn a short trial into a lifelong guarantee or use a laboratory result as proof of a clinical benefit.
Corrections
Evidence changes. If a source is superseded or a claim is too broad, we will correct the article and product page. Readers can contact Flow State with the article title, the statement in question and a source for review.
Sources
- ACCC guidance on false or misleading claims
- TGA Advertising Code general requirements
- TGA mandatory statements and information
This page explains our editorial standard and is not legal advice.